Golf/Women

European Asset Management Adds To World Golf Portfolio With Asian Stable

July 30, 2022

Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…

Insurer AXA Scores Landmark Asian Deal With Golfer

March 17, 2022

Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…

Lexus Electrifies HSBC Women’s World Championship

April 13, 2021

By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Hyundai Crisis in China Extends to Sponsorship Commitments

September 5, 2017

Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…

Financial Groups Profit from Korean Womens Golf Sponsorship

August 17, 2017

Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…

French Sportswear Brand Leverages China's Golf Scene For Growth

April 14, 2016

French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be held in Shunyi…

Vietnam Hosts First Women's Golf Event

June 9, 2009

Vietnam's first ever women's golfing event has taken place at the Vietnam Golf & Country Club in Ho Chi Minh City. The Her World Golf Vietnam 2009 was…