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McDonald’s China Partners Black Myth: Wukong For The Mid-Autumn Fest
October 8, 2025
For the recent Chinese Mid-Autumn Festival, McDonald’s China had partnered blockbuster video game Black Myth: Wukong. The nationwide…
Fast Growing Filipino Gaming Platform PlayTime Taps On Vic Sotto Endorsement
August 1, 2024
Emerging Filipino gaming platform PlayTime has secured an endorsement with Vic “Bossing” Sotto, a legendary Filipino…
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
L’Oreal Scores Landmark Collaboration With Roblox
October 3, 2023
With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…
Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon
September 20, 2023
South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…
Kaiyun Sports Notches Another Premier League Deal
September 18, 2023
Premier League team Nottingham Forest have secured a sponsorship deal with Asian digital sport platform, Kaiyun…
Judo Taps On Its Winning Minecraft Formula Again
October 21, 2022
The International Judo Federation’s (IJF) reprises another dive into the Minecraft world following the success of…
Malaysian Telco Partners To Launch Pokemon Unite Gaming Event
July 29, 2022
Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…
ONE Esports Bags A Brace Of Partnerships
July 14, 2021
ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…
Japanese Video Game Giant Konami Drops Griezmann’s Sponsorship
July 7, 2021
FC Barcelona’s French attacker Antoine Griezmann has been dropped by Japanese video game giant Konami, one…
