Games: Toys

Lego China Bags Celebrity Endorsement From Mayday’s Ashin

May 22, 2025

After securing two major brand collaborations with Starbucks and SK-II with his band in quick succession,…

April 17, 2025

Earlier this month, Japanese video game giant Capcom has renewed its official sponsorship deal with the…

November 5, 2024

Gaming behemoth Konami has recently collaborated with India’s Nodwin Gaming, a Gen-Z entertainment and esports organisation…

October 16, 2024

Eyeing the next generation of racing fans, Mattel’s famous Hot Wheels is all poised to collaborate…

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

August 21, 2009

Organisers of the Tokyo bid for the 2016 Olympics have announced they now have 17 Japanese companies serving as official sponsors.

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