March 19, 2014
Korea is on a mission to create a niche for itself in Asia’s bustling casino market. Earlier this week, Seoul granted preliminary approval to a consortium of investors,…
October 7, 2013
In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.
September 15, 2013
SJM Holdings Ltd, headed by the family of tycoon Stanley Ho has chosen renowned Italian fashion house Versace to design a luxury hotel in Macau City.
August 16, 2013
Ahead of the upcoming Barclays Premier League season, London based Arsenal has announced a three-year deal to make online gaming portal Bodog its official Asian betting partner.
July 31, 2013
The Swans has announced SBOBET as the club’s official Asian betting partner for the upcoming Premier League season. SBOBET is one of Asia’s leading online bookmakers, offering over…
August 24, 2012
English Premier League clubs' appetite for Asian sponsorship partners continues unabated with Tottenham Hotspur the latest to leverage the growing interest of the League in Asia.
July 21, 2010
William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.
November 22, 2008
Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…
May 31, 2008
The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.