Football/Women

Insurer MSIG Boosts ASEAN Women’s Football With Landmark Title Sponsorship Deal

March 6, 2025

In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a…

Lay’s Becomes Main Sponsor of Saudi Women’s Premier League

October 17, 2023

The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…

Prada Zooms In On Sport Partnerships In China

July 21, 2023

Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…

India’s Female Athletes Score Major Sponsorship Inroads

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

Filipinas Finally Snag A Coveted Adidas Sponsorship Deal

February 23, 2023

The Philippine women’s national football Filipinas has secured a four-year sponsorship deal with Adidas early this month. With…

Japan To Launch Women’s Pro Football League Next Year

June 5, 2020

In a boost for women’s football, the Japan Football Association (JFA) has announced plans for the…

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

Chinese Women’s Football: The First of Many Defaults for LeSports?

May 4, 2017

LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).