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FMCG/Wellness & Vitamins
Neuro Gum Seals Endorsement With Formula 1 Racer Yuki Tsunoda
May 21, 2025
Japanese Formula 1 racer Yuki Tsunoda, who is part of the Oracle Red Bull Racing team,…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
Schooling Continues Endorsement Spree, Scores Yakult Deal
May 15, 2018
Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.
Chinese Supplements Brand Bets On Winter Sports To Raise Awareness
September 20, 2017
Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Challenger Health Supplement Brand Backs Niche Athletes In Malaysia
August 17, 2016
Multi-level marketing (MLM) company Usana Malaysia, which focuses on nutritional supplements, will be sponsoring dodgeball player Muhamad Heidy Mohd Yusoff and triathlete Shahrom Abdullah for the next 18 months.
Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand
March 10, 2016
India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.
ASN INSIGHT: La Liga Courts More Chinese Sponsors
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
Manchester United Scores Chinese Wellness Partner
October 30, 2014
Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as its first official…
Kim Soo-hyun & Tang Wei Endorse Nature Bounty
October 6, 2014
American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.
