FMCG/Haircare

New Esports Era Formed As 20-Something Retirees Able To Book Endorsements

December 11, 2020

Has Esports reached a new epoch? While still very much at the start of a (very…

Clear Shampoo Partners Big Data Football Predictor In Indonesia

October 30, 2020

Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…

Gatsby Maintains 'Emerging Talent' Sponsorship Strategy

October 1, 2020

The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

Pantene Malaysia's Branded Content Subverts Stereotypes

June 26, 2018

P&G's Pantene has launched a branded content campaign in Malaysia that aims to subvert ‘Wanita Besi’ (Iron Lady), a derogatory Malay phrase used on unfeminine women.

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…

Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies

April 7, 2017

Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…

STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow

September 2, 2015

Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment

March 25, 2015

In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…