FMCG/Consumer Products

Durex Continues Run Of Cheeky Branded Content Campaigns In China

November 28, 2024

Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…

Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform

June 15, 2021

Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…

IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand

August 20, 2020

A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…

Singapore’s Lux Asia Pacific Enters Sponsorship Game With Regional Bayern Munich Deal

January 24, 2019

Singapore-based firm Lux Asia Pacific has secured a deal reportedly in the US$1m range to become Bayern Munich’s regional partner in Thailand and Indonesia.

Japanese FMCG Tickles With Crazy Rich Asians Parody

September 7, 2018

Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.

Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul

January 30, 2018

Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.

India’s Mobile Gaming Landscape Offering Viable Comms Medium

August 10, 2017

India may be far from realising its 100% literacy goal, but when it comes to mobile gaming, it is tipped to generate US$1.1b in revenue by 2020 as…

MTV Shuga Poised For An Indian Remake

July 13, 2017

MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…