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Financial Services/Insurance
Thailand’s Ad Spend Nosedives In 2014
January 16, 2015
Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…
Mary Kom Biopic Packs Punch With Brands
September 9, 2014
The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.
BOCG Life Partners Inaugural HK Premier League
August 25, 2014
The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.
Great Eastern Partners Singapore Sports Hub
May 2, 2014
Insurance firm Great Eastern has sealed a deal to become a founding and insurance partner of the Singapore Sports Hub.
Great Eastern Extends S-League Sponsorship Deal
February 17, 2014
Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.
ASN INSIGHT: Sponsorship In the Singapore Arts scene
December 30, 2013
In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…
Korean Actor Won Bin Spreads Some Christmas Joy
December 27, 2013
The 36-year-old thespian, a brand ambassador for Tong Yang Life Insurance Company (082640.KS), recently led a charity drive in a foundation shelter for cancer-stricken children.
MetLife Seals BWF World Superseries Sponsorship Deal
December 19, 2013
The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…
Prudential raises bar on concert investment in Asia: Partners Rolling Stones Asian Tour
December 9, 2013
Prudential Corporation Asia, alongside its asset management subsidiary Eastspring Investment, has secured title sponsorship of the legendary rock band’s ‘14 On Fire’ tour.
OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub
November 11, 2013
Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.
