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AFC Champions League Shirt Snub Causes Controversy In Chinese Sports
November 26, 2015
Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s…
Asics Partners Beijing Half Marathon
November 2, 2015
Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.
Malaysian Purple League’s Muar City Nets Tokio Marine Partnership
October 30, 2015
The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
CASE STUDY: The AIA Great European Carnival - A calculated risk
June 25, 2015
A partnership between AIA – the Asian insurance leader – and The Great European Carnival in Hong Kong earlier this year had as many twists and turns as…
ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region
June 11, 2015
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
Bangladesh Football Boosted By Manyavar Sponsorship
April 8, 2015
Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal
February 13, 2015
Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league to a total…
Relative Unknowns from Japan Emerge as Sponsors Across Asia
January 28, 2015
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
