Financial Services/Insurance

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal

February 13, 2015

Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league to a total…

Relative Unknowns from Japan Emerge as Sponsors Across Asia

January 28, 2015

It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.