Financial Services/Insurance

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Asian Beach Games Scores Its First Sponsors

March 21, 2016

Preparations for the fifth edition of the Asian Beach Games (ABG) in Da Nang, Vietnam, is picking up steam with almost US$1m committed from its first sponsors.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

AFC Champions League Shirt Snub Causes Controversy In Chinese Sports

November 26, 2015

Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s…

Asics Partners Beijing Half Marathon

November 2, 2015

Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.

Malaysian Purple League’s Muar City Nets Tokio Marine Partnership

October 30, 2015

The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

CASE STUDY: The AIA Great European Carnival - A calculated risk

June 25, 2015

A partnership between AIA – the Asian insurance leader – and The Great European Carnival in Hong Kong earlier this year had as many twists and turns as…