Register
to get articles and more to your inbox
News & insights
Archive
Directory
Financial Services/Insurance
AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Ping An Insurance Ramps Up Chinese Youth Football
September 4, 2018
Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Challenger Indian Insurer HDFC Life Tickles With Comic-Con
February 8, 2018
India’s first private insurer HDFC Life has taken a novel approach to engage the nation’s millennials by sponsoring the recent Comic-Con Bengaluru.
Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul
January 30, 2018
Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
First Ever Branded Drama Served via Whatsapp
September 5, 2017
It may not be Asia, but a South African insurance firm has just turned heads with an ingenious way of pushing out its message via Branded Content.
Singaporean Millennials Can’t Recall SEA Games Sponsors
August 29, 2017
A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
