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Financial Services/Insurance
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
Challenger Insurer Signs Crazy Rich Star
December 13, 2019
Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…
Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia
November 3, 2019
The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
Great Eastern Seals Landmark ESports Deal With Singtel
March 16, 2019
Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…
Prudential Shifts Into Cycling in HK: Insights
March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
Japanese Insurer Meiji Yasuda Continues Backing J-League
January 2, 2019
One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.
AIA Adds Aaron Kwok to Beckham in Endorsement Team
November 30, 2018
AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
