Financial Services/Insurance

Global Insurer AXA Renews Liverpool FC Deal  

May 2, 2024

Global insurance giant AXA have announced a five-year renewal as Liverpool FC’s official global  training partner.   The…

Insurer AXA Scores Landmark Asian Deal With Golfer

March 17, 2022

Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…

ONE Esports Secures A Trio Of Sponsorship Deals

November 11, 2021

ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…

AIA Renews Football Deal In Singapore

March 4, 2021

AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…

Prudential Invests In K-Pop With SuperM Collab

January 8, 2021

The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…

AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia

October 29, 2020

Insurance giant AIA is poised to leverage on its partnership with English Premier  League club Spurs…

Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals

October 15, 2020

Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
Meiji Yasuda J-League 2018

Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship

May 29, 2020

Japan's football league body - the J.League - has scored a “special sponsorship” with current title…

Insurance Giant Taps Spurs and Dugout For Branded Content Campaign

May 29, 2020

Insurance giant AIA is set to leverage on its partnerships with Spurs and Dugout to distribute…

Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore

May 1, 2020

Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…