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FIFA World Cup
Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
China Plans To Stimulate Sport Industry With State-Backed Investment Fund
December 3, 2019
The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
Alipay Poised To Invest US$145m Into Chinese Women’s Football
July 10, 2019
Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.
Indonesia and Australia Consider 2034 FIFA World Cup Bid
June 28, 2019
Football officials from Australia and Indonesia have discussed the possibility of lodging a joint bid to host the 2034 FIFA World Cup.
FIFA Considers Sponsorship For VAR Breaks
May 9, 2019
FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.
Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal
March 9, 2018
Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
FC Barcelona Expands Its Chinese Youth Football Mission
October 26, 2015
Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.
ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
Continental Partners AFC Asian Cup 2015
April 3, 2014
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.
