April 26, 2024
Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…
January 26, 2024
Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026. …
November 29, 2023
According to The Times, Saudi Arabian oil behemoth Aramco is poised for a blockbuster sponsorship deal…
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
October 26, 2019
Indonesia have won the bid to host the FIFA Under 20 World Cup in 2021 following the global football authority’s meeting in Shanghai yesterday.
May 9, 2019
FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
June 1, 2017
The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…
April 10, 2017
After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…