FIBA

Chinese Consumer Electronics Giant TCL Renews FIBA Deal

January 22, 2024

Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…

Chinese Dairy Giant Yili Secures FIBA Partnership

May 14, 2023

Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…

Hong Kong Gears Up To Host 3v3 Basketball World Tour

May 18, 2021

The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…

Chinese Energy Drink Upgrades From Local To Global With FIBA

November 6, 2020

Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…

Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy

September 3, 2020

The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

Ganten Proves Global Ambitions With Basketball Deal

September 1, 2018

Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.