FIBA World Cup

Gatorade Backs 2023 FIBA Basketball World Cup in Asia

July 6, 2023

Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…

Chinese Energy Drink Upgrades From Local To Global With FIBA

November 6, 2020

Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

Ganten Proves Global Ambitions With Basketball Deal

September 1, 2018

Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…