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FIBA
Chinese Dairy Behemoth Yili Renews FIBA Global Partnership
July 15, 2025
Chinese dairy behemoth Yili has renewed its global partnership with FIBA, the global basketball authority through…
Chinese Sport Flooring Specialist Enlio Renews Long-Term Partnership With FIBA
September 4, 2024
Chinese sports flooring specialist Enlio has renewed its deal with international basketball’s governing body FIBA until…
Chinese Consumer Electronics Giant TCL Renews FIBA Deal
January 22, 2024
Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…
Chinese Dairy Giant Yili Secures FIBA Partnership
May 14, 2023
Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…
Hong Kong Gears Up To Host 3v3 Basketball World Tour
May 18, 2021
The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
Wanda Group Builds A Long-Term Partnership With FIBA
September 3, 2019
Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.
Ganten Proves Global Ambitions With Basketball Deal
September 1, 2018
Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.
Basketball Authority Leverages Chinese Partnership for Global Expansion
June 17, 2016
China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…
