FC Bayern Munich

Tiger Balm Scores Regional Partnership With FC Bayern Munich

August 5, 2024

Popular Singaporean pain relief brand Tiger Balm has struck a regional partnership deal with Bundesliga behemoth…

Qatar’s Sport Sponsorships Incur Backlash In The West

November 25, 2021

A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…

Singapore’s Lux Asia Pacific Enters Sponsorship Game With Regional Bayern Munich Deal

January 24, 2019

Singapore-based firm Lux Asia Pacific has secured a deal reportedly in the US$1m range to become Bayern Munich’s regional partner in Thailand and Indonesia.

Insurance Giant Dribbles Into Asia’s Football Sponsorship Market

February 22, 2017

The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Football Hipsters’ Choice Flexes Its Commercial Nous In Asia

August 18, 2015

Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…