Register
to get articles and more to your inbox
News & insights
Archive
Directory
FC Barcelona
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
Real Madrid Gets Techy In China
September 13, 2017
Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.
Chang Reworks Everton Partnership
May 15, 2017
Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Milo Banks On FC Barcelona To Engage Asian Children
November 22, 2016
Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
Challenger Household Appliances Brand Partners Malaysian Badminton Club
October 4, 2016
Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.
Manchester City Score Global Robot Partnership From Chinese Tech Firm
September 14, 2016
Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…
Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership
July 26, 2016
Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…
