Register
to get articles and more to your inbox
News & insights
Archive
Directory
FC Barcelona
Another Pharma Backs a European Football Giant: Two Horse Race Forming
November 1, 2018
Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports
July 5, 2018
With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.
India’s Paytm Bats Ahead With Big Cricket Partnerships
March 13, 2018
The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
Deezer Bets On EPL's Popularity To Drive APAC Growth
September 29, 2017
Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
Real Madrid Gets Techy In China
September 13, 2017
Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.
Chang Reworks Everton Partnership
May 15, 2017
Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
