Fashion Festival

Lufthansa Partners the 25th Edition of Lakme’s Fashion Week

April 7, 2025

German carrier Lufthansa partnered Mindshare India to become an official partner of Lakme Fashion Week’s 25th…

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance

September 29, 2015

Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.

Raai Laxmi Endorses Kochi International Fashion Week

September 12, 2014

South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 in the Keralan…

Indian Designers Leap Onto Mobile Apps

October 15, 2013

The Indian fashion industry is finally on the mobile apps bandwagon. Four major homegrown couture labels have collaborated with local apps maker SnapLion to launch their own free…

Cricket Legend Brett Lee Turns Fashion Designer For WIFW

October 10, 2013

Kolkata Knight Riders fast bowler Brett Lee is making his mark as a fashion designer today.

Coca-Cola Creates Commemorative Can for Fashion Festival

April 10, 2009

Sinaporean designer Ashley Isham has created commemorative packaging for Coca-Cola this year as the brand celebrates Singaporeâ€™s Audi Fashion Festival 2009. Ishamâ€™s designs feature on 100 thousand bottles…