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Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Report: APAC Sports Media Rights To Hit US$5b This Year

June 27, 2018

The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5b this year, representing growth of 22% since last year, according…

Cristiano Ronaldo Grows His Branded Content Portfolio

May 11, 2018

Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.

Facebook Watch Commisions Kim Kardashian West Original

March 8, 2018

Kim Kardashian West is set to star in her own series called “You Kiddin' Me” which will run on Facebook Watch.

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…

STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow

September 2, 2015

Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…

Facebook Makes A Play For Music Streaming Market

July 9, 2015

Facebook is reportedly in the early days of creating a music streaming platform, which will compete with the likes of Apple Music and Spotify.

Globe Gets On The Disney Bandwagon

May 8, 2015

Following partnerships with the likes of Google, Spotify, NBA, HOOQ, Facebook and WhatsApp, Globe Telecom has secured a multi-year collaboration with Walt Disney Southeast Asia to provide its…

ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape

March 11, 2015

With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…