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Everyday Heroes
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
Emerging Bank Bowls Ahead With India’s Blind Cricketers
February 6, 2017
IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
Maxis Takes On Multinational Sponsorship of Heroes
November 14, 2008
Star World has found a sponsor for the third season of hit drama series Heroes, after Malaysian telecommunications company Maxis agreed to a 30-week regional sponsorship deal. The…
