Europe

Vivo Shifts To Global Sport Sponsorship With UEFA Deal

October 22, 2020

Chinese smartphone giant Vivo has become an official partner of the next two editions of the…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…

ANA Splashes On Quirky Branded Content Partnership With Great Big Story

October 11, 2016

Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

Challenger Chinese Mobile ZTE Poised To Get Busy In Thailand

July 8, 2016

Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…

Hisense Eyes European Growth With UEFA Partnership

January 15, 2016

Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.

Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership

September 11, 2015

Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…