Engineering

Japan’s NTN Corporation Partners World Athletics

August 23, 2023

Japan’s NTN Corporation (NTN) has tied up an official partnership deal with World Athletics. The collaboration…

Indian Engineering MNC Kirloskar Leverages On Long-Term Branded Content Play With CNN

August 21, 2023

Indian engineering MNC Kirloskar is continuing its long-term branded content partnership with CNN with a focus…

Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering

September 18, 2020

India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…

Kelantan FA Struggles To Stay In MSL

January 17, 2018

The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.

Manchester United Sleeps Tight With Chinese Bedding Partner

November 1, 2016

While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??

More Japanese Backing For Vietnam's Football Sponsorship Landscape

March 14, 2016

Z.com, a Japanese GMO Internet Group providing domain and hosting rights, has clinched a deal to become the latest sponsor of the Vietnamese national football teams, including the…

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…