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Chinese Firms Drive 2018 Asian Games Sponsorship Revenue
November 10, 2017
Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.
World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s
July 11, 2017
Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.
Malaysian Basketball Boosted By Private Sponsorship Deals
March 21, 2017
Ahead of the 2017 KL SEA Games, Malaysian basketball has scored a brace of lucrative private sponsorship deals to bolster its preparations.
Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost
October 17, 2016
The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016
July 6, 2016
ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…
Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals
December 16, 2015
Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.
Hockey World League Gets Backing From Underground Brand
October 28, 2015
Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.
Another Chinese Sports Investment to "Borrow" European Football I.P.
September 7, 2015
The world’s leading dimethyl ether (DME) producers - that's a gas to you and us - China Energy Limited, has ventured into European club football with an almost…
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
August 18, 2015
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.
