Emirates

Emirates Expands And Renews Long-Term ATP Tour Partnership

June 20, 2025

UAE’s national carrier Emirates has expanded and renewed its long-term partnership deal with men's tennis' ATP…

Emirates Renews Long-Term Partnership With The Australian Open

December 16, 2024

Emirates has renewed its sponsorship deal with the Australian Open, the first tennis grand slam of…

SailGP Continues Securing Major Sponsorship Deals

November 21, 2024

Sail GP has sealed partnerships with two of the world’s biggest brands for its respective categories. …

Emirates Renews Long-Term US Open Deal

August 21, 2024

UAE’s national carrier Emirates has extended its partnership with the United States Tennis Association (USTA) for…

Emirates Expands Long-standing International Cricket Council (ICC) Partnership

June 3, 2024

Emirates have expanded its partnership deal with the International Cricket Council (ICC). The eight year extension has…

Emirates Adds Wimbledon To Complete Its Grand Slam Sponsorship Portfolio

February 29, 2024

Dubai-based airline Emirates has clinched a new partnership with prestigious Grand Slam tournament Wimbledon. The multi-year…

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

UAE’s Rugby Scene Gets A Boost From Long-Term Partner

July 19, 2016

With Asian rugby’s gradual emergence into the global spotlight in recent years (e.g. development and sponsorship of rugby grass roots efforts in China, upcoming 2019 Rugby World Cup…