Educational

Popular Chinese E-Learning Platform Backs 2022 Beijing Winter Olympics

July 18, 2020

Yuanfudao Online Education has signed on as an official sponsor of the 2022 Winter Olympic and…

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Manchester City Usurping United In China? Another Partnership Lands

June 18, 2019

Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.

JAL & FamilyMart Bankroll Sci-Fi Meteor Project

November 21, 2017

The world’s first artificial meteor shower project is slated to take place above Hiroshima in Q219 with two major domestic brands Japan Airlines (JAL) and FamilyMart backing it.

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.

Bowled Over: An Endorsement Coup For Shubhlakshmi Sharma

August 27, 2015

Indian Women’s team cricketer Shubhlakshmi Sharma, 25, has been named the brand ambassador of Weltweit College in Hazaribag, Bihar.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

ASN INSIGHT: Outlook On Global CSR Landscape

January 15, 2014

Due to its higher profile, Sponsorship and Branded Content earn many more column inches in press than Corporate Social Responsibility (CSR) but now Sponsorium, the Sponsorship and Community…

BYD AUTO SPONSOR UNIVERSITY CHAMPIONSHIPS

August 2, 2007

Chinese vehicle manufacturer BYD Auto was the major partner of the University Splinter Auto Championships of China, a smart car technology design competition which took place last month…