EA Sports

EA Sports Partners F1 Racing Team Red Bull 

April 23, 2024

EA Sports, creators of the official F1 video game, are poised to collaborate with top F1…

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

ASN Exclusive: Major Partnerships Tipped For ICC China 2015

June 22, 2015

In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…

Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori

November 19, 2013

World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.