With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.
Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
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