Diageo

The Singleton Social Strikes Shruti Haasan Endorsement

November 9, 2026

The Singleton Social has made Pan-Indian actor and Shruti Haasan the new face of the Diageo…

K-Pop Star CL Parties It Up With Johnnie Walker

June 18, 2021

Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…

Pernod Ricard Raises Its China Sponsorship Game

June 15, 2018

French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.

Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors

August 15, 2016

Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.

ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience

December 14, 2015

The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Mohun Bagan Faces Sponsorship Woes

February 18, 2015

One of Asia’s oldest football clubs, Kolkata-based Mohun Bagan faces a funding crisis, despite its status as the most well-supported and successful team in India.