DHL

DHL Scores Landmark Deal With IPL’s Mumbai Indians

March 3, 2021

Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…

Logistics Giant DHL Continues To Back Indian Super League (ISL)

November 3, 2019

DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

Businesses Rally Behind Asia's Urban Poor

September 3, 2009

Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…