Register
to get articles and more to your inbox
News & insights
Archive
Directory
Dentsu
Major Brands Beef Up ONE Championship’s Sponsorship Portfolio
January 9, 2020
Asia’s largest global sporting property ONE Championship has secured strategic partnerships with a raft of global…
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Case Study: Real Estate Firm JLL Wows Market With An Immersive Spin On Climbing
June 23, 2019
In a highly creative Sponsorship deal, real estate consultancy firm JLL has deployed an immersive technology campaign that centres on Climbing.
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
Dentsu Set To Boost Sport Climbing Profile Before Tokyo 2020
March 13, 2019
Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020
October 25, 2018
Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…
Schooling Continues Endorsement Spree, Scores Yakult Deal
May 15, 2018
Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.
Dentsu Sports Asia Extend Swimming Creds with Schooling Partnership
April 20, 2018
Ahead of Tokyo 2020, Dentsu Sports Asia (DSA) has been appointed by The Schooling Company, agent for Singapore’s Olympic swimmer Joseph Schooling, as his commercial partner.
Canon Partners Toyko 2020
February 19, 2015
Canon joins fellow domestic giants Asahi Breweries and telco NTT as a gold partner of the Tokyo 2020 Olympic and Paralympic Games.
Relative Unknowns from Japan Emerge as Sponsors Across Asia
January 28, 2015
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
