DBS

DBS Leverages On The Tried And Tested Branded Content Route

November 8, 2022

DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…

Bank Recreates Iconic Club in Fortnite To Target Younger Audiences

September 4, 2020

DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

Dentsu Sports Asia Extend Swimming Creds with Schooling Partnership

April 20, 2018

Ahead of Tokyo 2020, Dentsu Sports Asia (DSA) has been appointed by The Schooling Company, agent for Singapore’s Olympic swimmer Joseph Schooling, as his commercial partner.

Staid Brands Back Ultra Singapore to Add Coolness

March 10, 2017

Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

OUE Doubles Down in Racquet Sports After DBS Flip-Flops

November 12, 2015

Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.