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Dongfeng Motors Philippines Backs Major Cycling Race Tour of Luzon 2025
April 18, 2025
Dongfeng Motors Philippines—distributed by Legado Motors Inc.—is all poised to back cycling event MPTC Tour of…
Japan’s Leading Motorcycle Maker Kawasaki Partners Tour de France
November 13, 2024
Leading Japanese motorcycle maker Kawasaki has become an official partner of the Tour de France, the…
China’s XDS Carbon Tech Backs Kazakh UCI WorldTour Cycling Team
July 19, 2024
Shenzhen based carbon product maker XDS Carbon Tech is backing the Astana Qazaqstan UCI WorldTour cycling…
Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League
February 13, 2024
In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…
Major Cycling Event Returns To Hong Kong In May As A Glimmer Of Normality
April 21, 2021
The UCI Nations Cup cycling event in Hong Kong is ready to go ahead next month…
B2B Malaysian Firm Lands First Deal With International Female Cycling Event
September 8, 2019
Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).
Prudential Shifts Into Cycling in HK: Insights
March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
Cycling's "Ferrari" Eyes China With Sponsorship Play
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
Taiwanese Cycle Giant Plumps For Middle Eastern Market With Fresh Partnership
August 2, 2016
Taiwanese bicycle manufacter Merida, the second largest in its category, is set to partner the first Middle Eastern pro-cycling team as their title sponsor and official equipment supplier,…
Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
