Cristiano Ronaldo

Esports World Cup Foundation Partners CR7 For EWC 2025

June 16, 2025

PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…

Report: Mailman Reveals Online Performance Of European Football In China

February 4, 2021

Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…

Shopee Sustains Sponsorship Shopping Spree With Ronaldo

August 15, 2019

E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Cristiano Ronaldo Grows His Branded Content Portfolio

May 11, 2018

Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.

Vivo Dislodges ZTE To Partner NBA China

October 13, 2016

Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…