Cricket/Women

Coca-Cola Backs Bangladeshi Cricket With Latest Deal

March 22, 2024

Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board.  Under the deal…

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape 

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

India’s Female Athletes Score Major Sponsorship Inroads     

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

Pernod Ricard Moves Ahead With Endorsements In India

March 16, 2022

Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…

Women’s Cricket Continues to Grow Globally With Strong Audiences

June 26, 2020

This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…

Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation

February 22, 2020

Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…

Bowled Over: An Endorsement Coup For Shubhlakshmi Sharma

August 27, 2015

Indian Women’s team cricketer Shubhlakshmi Sharma, 25, has been named the brand ambassador of Weltweit College in Hazaribag, Bihar.