The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to attract consumers.
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
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