Consumer Electronics/Audio Specialist

Beats by Dre Scores Celebrity Endorsement Brace In India

September 11, 2024

Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …

Indian Audio Brand boAt Secures Celebrity Endorsement

July 16, 2024

Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…

Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc

July 12, 2024

Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Challenger Brand Creative Gets Heady With Valencia CF Partnership

November 13, 2015

With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to attract consumers.

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…