Competition Copycat

Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform

June 15, 2021

Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…

Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership

January 21, 2021

Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…

Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor

November 5, 2020

A local brand with no roots in the sporting apparel world has replaced Nike as the…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

Grab Challenges Go-jek In Indonesia With Recent Content Play

November 27, 2018

Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.

Another Pharma Backs a European Football Giant: Two Horse Race Forming

November 1, 2018

Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.

AXA Borrows EPL Strategy From Rivals AIA and Ping An

October 5, 2018

French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…

Chinese Basketball Association U-Turns To Tag Heuer. Again

October 4, 2017

There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.