Branded Content: Online Content/Comedy: Spoof

Durex Continues Run Of Cheeky Branded Content Campaigns In China

November 28, 2024

Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…

ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content

January 24, 2020

To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.

Go-Jek Spins Funny Fictional Politician For Latest Campaign

February 26, 2019

Go-Jek’s recent cheeky marketing campaign, inspired by the nation’s upcoming Presidential elections, has been gradually gaining traction.

The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family.

Financial Institution Scores A Branded Content Hit With TVF

October 24, 2018

The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family, which was launched earlier in July.

Retailer Returns to Sponsorship Market via Comedy Web Series

October 3, 2018

India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…

Japanese FMCG Tickles With Crazy Rich Asians Parody

September 7, 2018

Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.

Indian Budget Hotel Rolls Out Comedy Campaign

August 18, 2018

One of India’s fastest-growing budget hotel brands, Treebo, has taken the branded comedy content route to heighten awareness among its target audience.