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CNN International (Turner)
Indian Engineering MNC Kirloskar Leverages On Long-Term Branded Content Play With CNN
August 21, 2023
Indian engineering MNC Kirloskar is continuing its long-term branded content partnership with CNN with a focus…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign
September 1, 2019
CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.
All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court
July 4, 2019
Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.
Accor Hotels Swings Into CNN Great Big Story Deal, Bolstering 3x Its Average Spends In Q418
December 6, 2018
Accor Hotels and CNN’s Great Big Story have launched a video series exploring architecture, art, traditions and music part across three Asian cities.
Quiet Giant Shell Increases Spend In Branded Content
October 31, 2018
As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.
Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship
July 6, 2018
Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.
Lexus Continues Investing In Digital Branded Content
March 15, 2018
Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).
Is ANA Looking ex-Japan? New Content Play With CNN
October 6, 2017
Japanese airline All Nippon Airways (ANA) has consolidated its rank as the second biggest spender for its category in the Asian branded content market thanks to a new…
