Christian Dior

Dior Partners China’s Transgender Star Icon Jin Xing

June 2, 2021

In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…

Dior Dives Into The K-Pop World With Blackpink Endorsement

March 12, 2021

Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…

Luxury Brands Bitten By China’s Live-Streaming Bug

April 4, 2018

Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.

Dior Faces Social Media Meltdown In China

May 10, 2017

French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Dior Gets Arty In China

June 27, 2014

Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

Christian Dior Runs Modern Art Exhibition In HK

September 16, 2013

The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…