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Chinese New Year
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again
January 29, 2019
In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…
Malaysian Bank Tells Persistence Story at CNY Via eSports
January 27, 2019
Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…
BMW Unveils Special Year of the Horse cars in China
January 31, 2014
The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…
Cathay Pacific to Sponsor Hong Kong CNY Parade
January 15, 2009
Cathay Pacific Airways has become the top sponsor of Hong Kong’s Lunar New Year Night Parade, an event expected to draw 100 thousand spectators.
Singapore: Carlsberg to Spend US$2 million During Festive Period
December 19, 2008
Carlsberg plans to spend US$2 million in Singapore in the coming months, with festive campaigns underway for Christmas, New Year, and Chinese New Year.
