Chinese Football Association

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…

China’s Top-Tier Football League Eyes Return With Truncated Season

May 12, 2020

The Chinese Football Association has drafted a series of plans for the return of top-flight competition…

Vatti Gets Patriotic With Recent Team China Deal

October 9, 2018

Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.

Ping An Insurance Ramps Up Chinese Youth Football

September 4, 2018

Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…

Chinese Liquor Brand Invests In U20 National Football Team

November 7, 2017

Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.

Chinese Women’s Football: The First of Many Defaults for LeSports?

May 4, 2017

LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).

Chinese National Football Teams Score Zegna As A Partner

August 30, 2016

Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…