Chinese Basketball Association (CBA)

Under Armour Now Turns Sights On Securing Headline Platform in China

May 19, 2016

The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…

Team Dragon Roars Ahead With Long Term Brewery Partner

May 10, 2016

Ahead of the Summer Olympics in Rio, state-owned Zhujiang (Pearl River) Brewery has continued to back the Chinese national basketball team as its official beer partner.

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Li Ning praises Chinese basketball as it renews sponsorship

June 15, 2012

Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.

Huang Jianhua Secures New Sponsor: Launches Magazine

January 11, 2010

Guangdong sporting tycoon Huang Jianhua has had a productive Christmas period, finishing the year by landing a major sponsorship deal for his CBA team and launching his own…