Chinese Basketball Association (CBA)

China Mobile Extends into OTT With China Basketball League

April 9, 2020

Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…

China Continues Sport Events Caution, Including World Taekwondo Championships

April 2, 2020

China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…

Coronavirus Wreaks Havoc On China’s Sporting Calendar

February 6, 2020

China’s General Administration of Sport (GAS) has instructed the nation’s sports associations to consider postponing or…

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

Chinese Basketball Association U-Turns To Tag Heuer. Again

October 4, 2017

There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.

Mobil Continues Backing Chinese Basketball

September 7, 2017

Petrochemical major ExxonMobil has renewed its deal with the Chinese Basketball Association (CBA) according to a Tencent report.

Yao Ming Fronts China’s Basketball League Privatisation March

November 25, 2016

NBA Hall of Famer Yao Ming has turned his attention to injecting China’s top-tier basketball league with greater professionalism after a new company was founded based on his…

Sponsorship Kerfuffle Brews For Reigning CBA Champion

June 27, 2016

Last season’s Chinese Basketball Association (CBA) champion Sichuan Blue Whales have begun legal proceedings against YEMA Auto, the club’s principal sponsor in the 2014/2015 season, for breach of…