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China Basketball League
China Continues Sport Events Caution, Including World Taekwondo Championships
April 2, 2020
China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Basketball Sponsorship Reigns In China and the Philippines
August 2, 2019
The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…
Chinese Challenger Brand Scisky Rejuvenates With CBA Deal
November 2, 2018
Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…
Ctrip Makes A Bold Statement With Basketball Deal
February 7, 2018
The CBA League continues being a commercial magnet in China’s sports sponsorship industry, scoring its first online travel partnership deal with Ctrip.
Chinese Basketball Association U-Turns To Tag Heuer. Again
October 4, 2017
There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.
Mobil Continues Backing Chinese Basketball
September 7, 2017
Petrochemical major ExxonMobil has renewed its deal with the Chinese Basketball Association (CBA) according to a Tencent report.
Yao Ming Fronts China’s Basketball League Privatisation March
November 25, 2016
NBA Hall of Famer Yao Ming has turned his attention to injecting China’s top-tier basketball league with greater professionalism after a new company was founded based on his…
Under Armour Now Turns Sights On Securing Headline Platform in China
May 19, 2016
The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…
Luxury Watchmaker Clocks Its First Deal In Philippines
February 11, 2016
The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.
