Chennai Super Kings

Etihad Airways Clinches A Major Deal With IPL’s Chennai Super Kings

February 15, 2024

Etihad Airways has clinched a sponsorship deal with IPL giant Chennai Super Kings (CSK), led by…

Indian-based Tyre Brand Books Big Return To Sports With IPL Deal

November 24, 2021

Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…

Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy

February 17, 2021

Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…

IPL Continues To Be Asia’s Biggest Sporting Property With US$6.8b Valuation

October 1, 2019

The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…