Chang

Thailand Sponsorship Market Grew By A Promising 19% In 2018

February 3, 2019

ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.

Chang Continues Investing In Asia’s Fledgling Hip Hop Scene

August 7, 2018

Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.

Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams

February 2, 2017

The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

FEATURE: Much ado about Chang. New Thai alcohol legislation seemingly inconsistent

September 23, 2014

While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are already creating question…

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

Thai Beverage increases volleyball sponsorship

January 24, 2013

The governing body of volleyball in Thailand, Volleyball Association of Thailand recently received a welcomed shot in the arm through an increased sponsorship by beverage company, Thai Beverage.